The Echofy channel management automation (CMA) solution activates your channel partners at every phase of the channel relationship. Select any combination of Inspired™ products and build stronger engagement within your existing sales channel.

Amplify Your Message
Sales kits, marketing collateral and web resources rely on mass-distribution and “one size fits most” messaging to reach a large number of partners. You receive very little feedback on how (or if) your partners use this collateral. Most likely, your resources are under-utilized and your partners are under-served.

Our channel management automation solution makes your sales and marketing tools more accessible and effective for a greater number of partners. With the Inspired products, you gain visibility into the ways your partners use your collateral. You can devote more resources to the tools that drive results and maximize your marketing dollars. Build a stronger channel presence that amplifies your message with channel management automation.

Reap the Benefits of an On-demand CMA solution
The Echofy Inspired solution is designed to grow with your business and your channel partners. Whether managing a narrow or broad channel, the Inspired products centralize your resources and provide easy-access to every partner – large or small.

As an on-demand software solution, the Inspired products require no infrastructure maintenance or management on your part. Regular reports help you hone your messaging according to partner use and uptake. Drive your channel strategies more efficiently and reap the benefits of channel management automation.

Echofy Inspired Products

Inspired Intelligence™
Open up your view into your current presence in the channel and gain crucial insight into the ways your channel partners are utilizing your message, your brand and your resources.

• Application Reviewer provides your channel partners an easy-to-use gateway to submit website text, collateral text or product information for brand and marketing review. With our easy self-serve checklist, you can provide your partners customized feedback and easily safeguard your brand and messaging.
• Presence Tracker returns a thorough report of your channel presence – from websites to articles to keyword search terms, you can understand the span of your potential to reach new customers and increase your market presence. Find out how partners are using your brand, logos and messaging and ensure that your online presence meets your legal and stylistic parameters.

Inspired Training™
Educate and empower your channel partners with product information and sales training via the Info Center and Content Syndicator (Intranet version). Ensure that your partners have access to the newest tools, tips and tricks with Inspired Training.

• Info Center creates a clearinghouse of valuable product, promotional and training information. The searchable library provides up-to-date, product- specific information to enhance partner websites, marketing materials and sales pitches.
• Content Syndicator (Intranet version) centralizes your training videos, brochures, print materials, etc and makes them publishable to any internal partner website – want to integrate a training video on an internal share or team website? With Content Syndicator, you can update the videos centrally, and the newest version populates on all syndicating partner sites.

Inspired Marketing™
Co-branding merges your brand and your partners’ company information into cohesive sales and marketing collateral – one unified vision and voice promoting your products in the marketplace. Whether putting your logo on a new promotional item or building new sales flyers, the Inspired Marketing modules make generating co-branded materials easy.

• Collateral Customizer uses your existing sales collateral – flyers, banners, images – as the base template for unique partner customization. Allow your partners to add their own contact information, logo or photos to your flyers and print on-demand.
• Content Syndicator centralizes your web materials (banners, demo videos, product information articles) in a shared content library. Partners are able to browse and to integrate your content directly into their websites quickly and easily – opening a portal between your content library and their site. As you update the library, the newest content automatically appears on your partners’ websites. Content is always up-to-date, ensuring that customers have the latest product and promotional information at hand.
• Partner Store consolidates your promotional items and sales collateral into a full-featured online storefront. Partners can select large form-factor displays, giveaway items, t-shirts and more – delivered directly to their business location. Track your stock levels and sell-through rates to discover what items your channel partners use in their sales and promotions and make the most of your promotional budget.

Inspired Leads™
The Inspired Leads modules cultivate interest and drive customers to channel partners that are committed to your products and brand.

• Partner Map highlights partners by region, certification credentials or specialization to help customers find a qualified local channel partner.
• Solutions Catalog compiles a list of partners who offer your products and solutions. This searchable catalog shows customers the depth of your channel presence and drives them to knowledgeable partners.
• Catalog Builder lets partners submit sales text and solutions via an automated submission tool – edit and approve their posts quickly and easily.
• Performance Tracker gives you visibility into the life of a sales lead. Follow a sale or customer interaction through your channel.

Inspired Incentives™
Reward those channel partners who engage your customers and encourage sales growth.

• Funds Manager streamlines the management and disbursement of co-op funds to your top-performing partners.
• Integrate Partner Store, and your partners can apply their co-op funds towards promotional items, in-store displays or sales collateral.